magan ward

Running a profitable digital business doesn’t require subscribing to the hustle-culture in order to make a comfortable living and find true freedom for the things you love most.

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Why the Welcome Sequence is Important

Your welcome sequence is non-negotiable and this is why a strategic sequence is what every entrepreneur needs!


I'm Magan!

An entrepreneur since the ripe old age of 5 when I would sell a single cracker with spreadable cheese from my lunch box for $0.25.

I grew my own email list by 78% in less than one month using my signature Pop-Up Podcast™ System, and grew my clients' email lists over 400% in 12 months, organically.

My mission is to help other entrepreneurs find the power in their email list growth!

How My Email List Allowed me to Leave Corporate



How to Grow Your Email List Organically


How to be an Authority in Your Industry Through Email Marketing, Episode Drops May 30, 2023


Stop Losing Leads With a Solid Email Strategy - Episode Drops June 6, 2023


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Magan Ward

Why the Welcome Sequence is Important


April 9, 2021 3:32 am

Your welcome sequence is non-negotiable and this is why a strategic sequence is what every entrepreneur needs!

If you’ve been around for a hot minute you already know I’m a little bit of a nerd over email marketing.

I discuss how to write your welcome sequence, what to create for your opt-in, and which email marketing providers are the best bet for you and the stage of your business.

But my absolute # 1 rule:

Your welcome sequence is a non-negotiable.

Bossy? Maybe. But it’s true. You can’t have an email list without an opt-in of some sort and a really good, strategic welcome/nurture sequence!

Why is the email welcome sequence important?

Well, let me ask you this…how many times have you signed up for a freebie/opt-in from someone and started being sold to immediately?

I hope it is few and far between, but when it does happen, it doesn’t feel good because you have no connection with that person.

I like to think of the welcome sequence as filling the gap between that freebie and the sale.

It is where we build the connection, allow our audience/subscribers/readers to get to know us and what content we are showing up to provide.

It is our place to shine, and then once they are comfortable with us then we can begin to sell to them. 

So if you are curious on how to begin writing your welcome sequence, then check out this quick little post.

And if you want to know everything to put in your welcome sequence then this is the post for you!

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