“Don’t be like Regina George”

My highest open rate on an email campaign had this subject line – you can quickly see how their interest was piqued!

So what is the secret to email subject lines?

This is truly the most fun of all the questions about email marketing!

Subject Lines are definitely your secret weapon to getting those emails opened! You first want to think about your audience, really get in their heads. What do they watch? Read? Talk about? If you have ever done an exercise on finding your ideal client, then you likely already know the answers to these questions.

Pique Their Interest /  Reference Their Faves

One interest of my subscribers is that they are fans of Gilmore Girls, Mean Girls, and Real Housewives. So I am able to pull quotes or references from any of these shows and instantly make them want to open my emails.

Teach Something

Aside from piquing the interest of your email list, you also want to teach something. You can think about the name of blog posts you may already have like, “5 Steps to Start Your Podcast”. 

Create Urgency

Other things to think about when writing your subject lines are to create a sense of urgency and ask questions. Are you offering a limited time percentage off of a course, program, or certain piece of clothing in your boutique? Make sure that urgency is in your subject line and easy to read, “Today only: 50% off (insert your service/product here)”.

Avoid All Caps

And while we are on the topic of email subject lines, also be mindful of using all uppercase – that can land you in the spam folders very quickly. Using all lowercase humanizes it a bit more and makes it feel more like an old friend sending over a quick email.

Get busy!

Ok, you officially have all the secrets to writing subject lines, so hop to it!

If you are still stumped a have a little bit of writer’s block then I can help! I have 365 Email Subject Lines available for sale in The Template Bar.

For more tips on life, business, and email marketing make sure you check out the other posts on my blog!

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