magan ward

Running a profitable digital business doesn’t require subscribing to the hustle-culture in order to make a comfortable living and find true freedom for the things you love most.

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Choosing Your Opt-In

An email list is a powerful tool, but only if you can get the emails on the list! Check out my advice and steps to creating a can’t-resist opt-in for your target audience.


I'm Magan!

An entrepreneur since the ripe old age of 5 when I would sell a single cracker with spreadable cheese from my lunch box for $0.25.

I grew my own email list by 78% in less than one month using my signature Pop-Up Podcast™ System, and grew my clients' email lists over 400% in 12 months, organically.

My mission is to help other entrepreneurs find the power in their email list growth!

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Magan Ward

Choosing Your Opt-In


June 16, 2020 6:00 am

An email list is a powerful tool, but only if you can get the emails on the list! Check out my advice and steps to creating a can’t-resist opt-in for your target audience.

Your email list service provider is all set up and ready to go, but how are you going to get folks on your email list?! By choosing a powerful opt-in to offer.

The term opt-in (or freebie, lead magnet) is a tangible resource you create for your prospective clients in exchange for their email addresses!

But sometimes, coming up with your opt-in can be difficult. How do you know WHAT to create in order to land those addresses?!

Let’s brainstorm!

Think about these questions:

  • What is your industry?
  • What do you provide to your clients?

With your client in mind, think about what things might feel like a fun bonus for them, or be extremely useful in their industry.

Do you own an online store or boutique? Maybe it is a coupon code for a certain percentage off of their first purchase.  

photography opt-ins

Are you a photographer? Maybe it is a certain amount off of their first booking, or to be the first to know next time you have mini sessions scheduled, or maybe if you are a wedding photographer it is a list of your top 10 venues in the area.

What about a coach of some sort? Think about a free list of tips or processes that are most helpful for your clients.

Are you an online educator? Think about what you are already blogging about that could be compiled into a .pdf download that would be helpful to your audience. A content planning guide? Financial tips for business owners?

A ministry leader? What about the promise of a daily devotional? Or if your audience is other ministry leaders then maybe a quick guide of songs that go along with the message? Or creative ways to run giving campaigns for mission projects?  

Create that opt-in!

Once you have your plan in place, get busy creating your freebie! It can truly be something as simple as a Google doc with a shareable public link that goes out with your initial welcome email. Or, you can create a Word document and then convert it to a PDF and have it available for download. Don’t be afraid to utilize Google Drive and Dropbox for sharing these links.

Sometimes your email service provider will have an option to upload your document directly there for the automatic download as well.

opt-in for freebie to grow email list

There is also a workaround with WordPress. If you have WordPress, you can upload your document into the media library and it creates a link that you can provide in the welcome email and voila!

I sure hope that this has been helpful to get your mind going as you decide what you want to use for your freebie/opt in! If you found this helpful, then you are going to LOVE my new course on email list building for beginners! You can join the wait list here to be the first to know!I will be walking you through start to finish and explaining what everything is as if you have never heard of email marketing in your life. When you finish the course, you will be able to hit the ground running building your email list! Go and join the wait list now!

For more tips on life and business make sure you bookmark Magan Ward and head on over to the blog!

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