Open rates have been a standard metric of success and failure in the email marketing world. With that metric going away (which honestly, open rates themselves don’t tell us much about how successful our emails are), we’re going to be relying on other data to measure what’s working. But one thing is certain – if your subject lines aren’t causing people to open the email, you definitely won’t be making any major moves with your marketing strategy!

Is artificial intelligence the future of email marketing, or is it just a buzzword marketers are throwing around to sound like they’re on top of trends? Is it replacing the need for human copywriters? Can AI actually take the place of our brand voice and show up and serve our customers for us?

Choosing an email marketing provider can feel overwhelming, but these key questions to ask yourself before you set out on your search can help lessen the headaches and frustration when making the choice for an email marketing provider.

Curious if your freebie should really be free? Or how to begin to implement a tripwire and gain back some of the investment you may be running on ads.

Unsubscribes. It sounds baaaad, but I’m here to tell you why it really is a good thing!

Your welcome sequence is non-negotiable and this is why a strategic sequence is what every entrepreneur needs!

Ready to start writing you email welcome sequence? These are my secrets for getting started!

Considering moving to a new email marketing provider? Read this before you start the change!

When it comes to email marketing, there are so many options. Which do you choose? And what do you need to look for in an email marketing provider?