magan ward
Running a profitable digital business doesn’t require subscribing to the hustle-culture in order to make a comfortable living and find true freedom for the things you love most.
Here you'll learn simple strategies to set you apart in your industry with actionable steps to grow and build your business while finding true work-life balance.
Magan Ward
Open rates have been a standard metric of success and failure in the email marketing world. With that metric going away (which honestly, open rates themselves don’t tell us much about how successful our emails are), we’re going to be relying on other data to measure what’s working. But one thing is certain – if your subject lines aren’t causing people to open the email, you definitely won’t be making any major moves with your marketing strategy!
Magan Ward
Is artificial intelligence the future of email marketing, or is it just a buzzword marketers are throwing around to sound like they’re on top of trends? Is it replacing the need for human copywriters? Can AI actually take the place of our brand voice and show up and serve our customers for us?
Magan Ward
Choosing an email marketing provider can feel overwhelming, but these key questions to ask yourself before you set out on your search can help lessen the headaches and frustration when making the choice for an email marketing provider.
Magan Ward
Curious if your freebie should really be free? Or how to begin to implement a tripwire and gain back some of the investment you may be running on ads.
Magan Ward
Unsubscribes. It sounds baaaad, but I’m here to tell you why it really is a good thing!
Magan Ward
Your welcome sequence is non-negotiable and this is why a strategic sequence is what every entrepreneur needs!
Magan Ward
Ready to start writing you email welcome sequence? These are my secrets for getting started!
Magan Ward
Considering moving to a new email marketing provider? Read this before you start the change!
Magan Ward
When it comes to email marketing, there are so many options. Which do you choose? And what do you need to look for in an email marketing provider?
email marketing expert, digital marketing educator, and podcaster
An entrepreneur since I charged $0.25 for a single cracker with spreadable cheese from my lunchbox at the Kindergarten lunch table.
I'm an educator (with a strong southern accent) who knows 150% what the struggle is when creating an email list, and the opt-in, and the welcome sequence, and the millions of other details that we handle while doing all the things as we run this digital biz.
I also love to help fellow digital biz owners find simple strategies that set them apart in your industry with actionable steps to grow and build their businesses while finding true work-life balance.