Can’t come up with a lead magnet for your biz? Think outside the PDF. In this episode, Ann Koppuzha of Powerhouse Legal shares how she did it.

Here are Ann’s tips for creating an effective lead magnet:

Research lead magnet ideas

• What are people asking you for?
• Look in Facebook groups and see what people are chatting about. What do they need help with?
• Think outside the PDF—how can you apply what you love in a unique fashion to help your audience?
• Keep it short and easy-to-implement

Test your lead magnet

Test your lead magnet to make sure that people actually are interested before you spend time creating the entire thing. You can ask your audience or ask people in Facebook groups that you’re a part of!

Make sure your lead magnet is appealing

Even if your lead magnet has great content, people won’t be interested unless it grabs their attention. Use these tools to help: 

• Headline Analyzer from CoSchedule
• Ubersuggest
• AnswerThePublic
• Canva
• ChatGPT for copy ideas

Promote your lead magnet 

Share your lead magnet with as many people as possible! Make people aware of what you do by sharing in Facebook groups and communities when appropriate. 

More about Ann

Grab her resources! 

Check out powerhouse-legal.com/resources for freebies to help you grow your online business. You’ll find:

• Check out free business and legal resources to grow your business at: powerhouse-legal.com/resources. You’ll find:
  • Free copy edits & business tips: Join The Copy Shop every Tuesday at 2pm PT/5pm ET for free copy edits & business tips
  • 3 Non-Obvious Clauses You Need In Your Web Design Contracts To Protect Your Business
  • Our Elevator pitch guide – Boost Your Pitch Game: Elevator Pitch Template & Examples for Entrepreneurs, Authors, Podcasters, and Thought Leaders
• Grab an affordable & friendly contract template and business resources at The Business Reserve
• Grab “Skyrocket Your Subscribers: 25+ Unique Lead Magnet Ideas for Designers & Copywriters” here
• Follow Ann at @powerhouselegal
• Contact Ann at hello@powerhouse-legal.com

Mentioned in this episode:

• Join the Digital Biz Life Membership! 
• Headline Analyzer from CoSchedule
• Ubersuggest
• AnswerThePublic
• Canva
• ChatGPT for copy ideas

 

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Want more of where this came from? Check out other show notes here.