I talk with Lindsay Padilla and Nora Sudduth of Hello Audio about the future of content and growing your audience with private feed audio.
I will sing the praises of private feed audio all day long. You might have heard about my signature Pop-Up Podcast™ and how I grew my email list quickly with an out-of-the-box lead magnet. Because of private feed audio, I had a lead magnet that set me apart and allowed me to show up and met my audience where they were at.
But it wouldn’t have been possible without Hello Audio and the quick-and-easy way for me to get that audio out into the world.
On The School of Marketing Podcast, I chatted with Lindsay Padilla and Nora Sudduth of Hello Audio about the future of content and growing your audience with private feed audio.
Ready to hear what they have to say? Buckle up—there’s a lot of helpful information in here!
The first version of Hello Audio was called “Podcast Your Course”, and it came out of the idea that listening to a course would be great. However, while audio-forward courses are an excellent way to use a private audio feed, there are other ways you can use it in your business, too.
Coaches can use private-feed audio to record calls with their clients—making it a lot more likely that the clients will listen to the call again, instead of stuffing a video recording link somewhere in their Google Drive, collecting dust.
It can also be used in your business operations, in fulfillment, or to onboard new team members.
You can use audio for your lead magnets and launches or sales—and you can highly customize it to your needs and the needs of your audience. You can have audio-first content (like private podcasts) or audio-supported content (like replays of workshops).
You can use private feed audio in pretty much any way you communicate with your team or your clients and customers. Audio makes it a lot easier for people to receive or consume your content—whatever that looks like.
Remember, audio is a medium, just like video is a medium.
Audio is easier to access than video or written content. Your audience can listen in the carline or while they’re doing housework. They don’t have to be sitting at their computer to consume your content (and for you to stay front-of-mind)!
However, using audio also helps you as the business owner, because you can have an idea and take it to completion quickly. You can show up and record whenever you want (and however you are). You don’t have to make a slide deck, fix your hair, or put on lip gloss.
Remember—Hello Audio is easy to use. It’s not like learning a new technology! You can drag-and-drop videos to convert those into episodes (and you can batch-convert). There’s also an integration with Google Drive
Over 70% of new users have a feed up in the first 24 hours—what are you waiting for?