We all know that it’s important to grow our email list and generate leads for our business, but did you know that business bundles are one of the best ways to do this? Being involved in a bundle can grow your email list, connect you with other entrepreneurs,  and offer value to your audience!

Now if you’re hosting a bundle, what do you need to do to see ROI — that’s “return on investment” — from your bundle campaign? 

In Episode 15 of The School of Marketing Podcast, I talked with my friend Dolly DeLong about just that!

These 3 things might not be what you think, so keep reading! 

If you’d rather listen, click here to listen on Apple Podcasts or here to listen on Spotify.

Alright, let’s get started!

1.  Make sure you have effective promotions

One of those is having effective promotions leading up to the bundle. 

You can’t just reveal your bundle out of the blue and your audience to buy! Everyone involved in a bundle should know when to promote it and what to say. That involves a clear schedule and content planned in advance.

2. Make sure your bundle is legally sound

Second: You need to have your legal ducks in a row. 

This is important whenever you’re collecting email addresses, but especially crucial when you’re doing so with other biz owners.

3. Have a good nurture plan

And third: You should always have a solid post-bundle nurture plan. 

You still have work to do once your bundle has ended. Keep connecting with your bundle buyers. Nurture those relationships and warm them up to your other offers. 

Bundles are a lot of work, and they require a lot of careful planning. Things can easily slip through the cracks if you’re not careful. 

And that’s why the things we talked about in today’s episode can help you avoid all of that, so you can see some ROI from your bundle.

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If you’re thinking of launching your own bundle and want more guidance, then The Bundle Intensive is now LIVE and accepting new members. 

When you join, you’ll learn all about creating, marketing, and launching a bundle of your own.

Dolly and I will teach you through a mix of course and coaching. You get to meet with us and ask us questions, too.

Spots are filling up fast, so if you want to join, you can do so by clicking here. Thanks for being here!

If this episode inspires you, leave a review and share your biggest takeaway with me! And while you’ve got your phone out, go ahead and do these 3 things:

1. Give this podcast a follow (click here for iTunes or here for Spotify, or look up “The School of Marketing Podcast for Digital Entrepreneurs” wherever you listen to your podcasts). 
2. Head to the Email Template Shop™ and use code PODCAST15 for 15% off your first purchase.
3. Go ahead and open up your Instagram app and come follow me: @themaganward. I’d love to hear from you and I’m known to reply back via DM, sometimes even with a voice message, so make sure you hit me up there especially if you’ve got a topic you’d like me to cover in an upcoming episode.

Want more of where this came from? Check out other show notes here.