magan ward

Running a profitable digital business doesn’t require subscribing to the hustle-culture in order to make a comfortable living and find true freedom for the things you love most.

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Episode 13: Unexpected Ways to Grow Your Email List

Is your simple PDF failing to convert? You need a fresh new lead magnet. These 5 creative ideas can help you build your email list.


I'm Magan!

An entrepreneur since the ripe old age of 5 when I would sell a single cracker with spreadable cheese from my lunch box for $0.25.

I grew my own email list by 78% in less than one month using my signature Pop-Up Podcast™ System, and grew my clients' email lists over 400% in 12 months, organically.

My mission is to help other entrepreneurs find the power in their email list growth!

How My Email List Allowed me to Leave Corporate



How to Grow Your Email List Organically


How to be an Authority in Your Industry Through Email Marketing, Episode Drops May 30, 2023


Stop Losing Leads With a Solid Email Strategy - Episode Drops June 6, 2023


Turn your social followers into email subscribers with this guide that walks you through how I do that with my own social media and my clients' social media!

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Magan Ward

Episode 13: Unexpected Ways to Grow Your Email List


August 8, 2023 12:00 am

Magan sitting and smiling at the camera | unexpected ways to grow your email list | Magan Ward

Is your simple PDF failing to convert? You need a fresh new lead magnet. These 5 creative ideas can help you build your email list.

You want to build your email list because you know it’ll help you grow your business.

And you know an amazing lead magnet will help you attract subscribers and collect leads.

There’s just one problem: You don’t know what lead magnet to create.

You want something special, something attention-grabbing. Something that’s NOT your typical PDF!

(Nothing wrong with PDFs, of course, but you just wanna create something unique that your audience will love.)

I just had a conversation with my friend Dolly Delong on HER podcast, The Systems & Workflow Magic Podcast, about this very topic. 

Fun ways to build your email list:

We threw around some fun ideas for lead magnets that will help you grow your email list. It was such a great discussion that I knew I wanted to share it with you here, too! Listen to the episode (Apple Podcasts or Spotify) for a deeper dive into each one (or read the transcript of the episode on Dolly’s blog here). 

  • Quizzes
  • Live Workshops
  • Pop-Up Podcasts
  • Bundles
  • Challenges or Boot Camps
  • Recorded Workshop Repurposing
  • Custom Audio Clips
  • Private Podcast Feeds
  • Strategic List-Building Growth
  • Leveraging Collaborations

I know PDFs seem like a fast and simple solution because they’re easy to create and they still convert, but don’t sell yourself short. There are so many other options for lead magnets. 

Creative lead magnets like these are fun, personalized, and special because they’re so different than that traditional PDF. And they’re great ways to grow your email list organically.

The Bundle Intensive

Now, if you really liked the idea of creating a bundle for your business, I have some really exciting news.

Dolly and I are hosting a group program called The Bundle Intensive later this month, where we’ll teach you how to create and promote your very own bundle!

You’ll learn everything you need to build a bundle that grows your email list, including organizing a bundle, launching it, promoting it through your emails, and much more.

You can hop on the waitlist for The Bundle Intensive now here

Links discussed in this episode: 

If this episode inspires you, leave a review and share your biggest takeaway with me! And while you’ve got your phone out, go ahead and do these 3 things:

  1. Give this podcast a follow (click here for iTunes or here for Spotify, or look up “The School of Marketing Podcast for Digital Entrepreneurs” wherever you listen to your podcasts)
  2. Head to the Email Template Shop™ and use code PODCAST15 for 15% off your first purchase.
  3. Go ahead and open up your Instagram app and come follow me: @themaganward. I’d love to hear from you and I’m known to reply back via DM, sometimes even with a voice message, so make sure you hit me up there especially if you’ve got a topic you’d like me to cover in an upcoming episode.

Want more of where this came from? Check out other show notes here.

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