For those of you who have followed me for a while, you know that my bread and butter is email marketing (and I love talking about growing your email list organically!).  I know it’s not the sexiest thing to talk about — and for some of you, you might think it sounds really hard (or […]

Onboarding emails are a series of messages that you send to a new client after they’ve signed on with your company. They’re designed to help the client transition into using your product or service. As a business owner, you’re always looking for ways to improve your customer relationships. One way to do that is to create a great onboarding email experience for your new clients.

Choosing an email marketing provider can feel overwhelming, but these key questions to ask yourself before you set out on your search can help lessen the headaches and frustration when making the choice for an email marketing provider.

Curious if your freebie should really be free? Or how to begin to implement a tripwire and gain back some of the investment you may be running on ads.

Unsubscribes. It sounds baaaad, but I’m here to tell you why it really is a good thing!

Your welcome sequence is non-negotiable and this is why a strategic sequence is what every entrepreneur needs!

Ready to start writing you email welcome sequence? These are my secrets for getting started!

Considering moving to a new email marketing provider? Read this before you start the change!

When it comes to email marketing, there are so many options. Which do you choose? And what do you need to look for in an email marketing provider?