Magan Ward, Author at






welcome to

I share all of my best advice on email marketing, business continuity education, general business tips, and encouragement.

Mom of 3, Entrepreneur, Educator with an unhealthy obsession with Chick-Fil-A mac and cheese.

Most of my time is sent dreaming, doing, teaching, praying, retrieving snacks from the pantry, and folding endless baskets of laundry. 

I love helping entrepreneurs save time so they can get back to what they love most about their business.

i'm magan

tennessee born and raised


email marketing



blog categories

Practical advice to get you and your biz on your way

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Still waiting to launch your opt-ins? If you’re struggling with where (and how) to share your lead magnet with your email subscribers, be sure to read through a few quick and easy options in today’s blog post!

where to put your opt-in
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Open rates have been a standard metric of success and failure in the email marketing world. With that metric going away (which honestly, open rates themselves don’t tell us much about how successful our emails are), we’re going to be relying on other data to measure what’s working. But one thing is certain – if your subject lines aren’t causing people to open the email, you definitely won’t be making any major moves with your marketing strategy!

email subject lines
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Updates can SERIOUSLY mess with our marketing efforts. But new research has come out about how business owners can utilize our email list data to boost the effectiveness of our Facebook ads.
Hurry and take advantage of this marketing strategy before the iOS 15 update rolls out in September!

email list for facebook pixel
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Technology is ALWAYS changing. Coming early this fall, Apple is rolling out their iOS 15 update. Along with numerous other changes, a big update will affect what your email subscribers allow you to see when it comes to your metrics. But never fear…I’ve got a quick and dirty about what the iOS 15 update covers and how all is definitely NOT lost when it comes to your email marketing game!

email privacy updates
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You’ve started to grow your email list. This is huge! Give yourself a pat on the back, a high-five, or a special trip to Target.
But after your celebration, it’s time to begin the nurturing. It can be daunting to figure out what to write each week to continue connecting with your subscribers, especially if you don’t know where to begin.
Check out this week’s blog on the anatomy of a good email, and the formula I share with my clients to help alleviate some of the stress when it comes to outlining weekly emails and newsletters!

email anatomy
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But what type of opt-in do you want to create? The sky is truly the limit, and to keep things interesting, know that building your email list doesn’t have to only be through a “freebie.”

ideas for opt-ins
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Landing pages are a great way to capture leads and convert them into customers. But what makes a good landing page? It needs to have the right content, design, and call-to-action for your audience. If you’re looking for some inspiration, I’ve got you covered with this list of best practices!

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Is artificial intelligence the future of email marketing, or is it just a buzzword marketers are throwing around to sound like they’re on top of trends? Is it replacing the need for human copywriters? Can AI actually take the place of our brand voice and show up and serve our customers for us?

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Choosing an email marketing provider can feel overwhelming, but these key questions to ask yourself before you set out on your search can help lessen the headaches and frustration when making the choice for an email marketing provider.

hi friend, I'm magan ward

email marketing expert and business continuity strategist

An entrepreneur since I charged $0.25 for a single cracker with spreadable cheese from my lunchbox at the Kindergarten lunch table.

I'm an educator (with a strong southern accent) who knows 150% what the struggle is when creating an email list, and the opt-in, and the welcome sequence, and the millions of other details that we handle while doing all the things as we run this digital biz.

Unlike other educators out there, I hold my Masters in Education so you are getting a real, actual teacher behind these templates, resources, and courses. Not only do I know how to teach, but I have experience with what I am teaching you.

I have spent nearly a decade in the insurance industry and fully understand the importance of risk management. It doesn't just stop with purchasing a business owners insurance policy from the insurance agent down the street. We must have Business Continuity Plans in our businesses to make sure we are fully prepared for the unexpected.

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magan's southern sayins

well i'll reckon there's a storm a brewin'

all y'all goin' over yonder?

she's madder than an old wet hen

What in heavens name?

i'm fixin' to...

bless y'all

slower than cold molasses