email marketing Archives -






welcome to

I share all of my best advice on email marketing, business continuity education, general business tips, and encouragement.

Mom of 3, Entrepreneur, Educator with an unhealthy obsession with Chick-Fil-A mac and cheese.

Most of my time is sent dreaming, doing, teaching, praying, retrieving snacks from the pantry, and folding endless baskets of laundry. 

I love helping entrepreneurs save time so they can get back to what they love most about their business.

i'm magan

tennessee born and raised


email marketing



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Practical advice to get you and your biz on your way

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Updates can SERIOUSLY mess with our marketing efforts. But new research has come out about how business owners can utilize our email list data to boost the effectiveness of our Facebook ads.
Hurry and take advantage of this marketing strategy before the iOS 15 update rolls out in September!

email list for facebook pixel
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Technology is ALWAYS changing. Coming early this fall, Apple is rolling out their iOS 15 update. Along with numerous other changes, a big update will affect what your email subscribers allow you to see when it comes to your metrics. But never fear…I’ve got a quick and dirty about what the iOS 15 update covers and how all is definitely NOT lost when it comes to your email marketing game!

email privacy updates
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But what type of opt-in do you want to create? The sky is truly the limit, and to keep things interesting, know that building your email list doesn’t have to only be through a “freebie.”

ideas for opt-ins
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Choosing an email marketing provider can feel overwhelming, but these key questions to ask yourself before you set out on your search can help lessen the headaches and frustration when making the choice for an email marketing provider.

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Ever wonder if your freebie should actually be free? I know, I know. Everyone says you MUST have a freebie for your opt-in to build an email list, but are they right?

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Curious if your freebie should really be free? Or how to begin to implement a tripwire and gain back some of the investment you may be running on ads.

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Unsubscribes. It sounds baaaad, but I’m here to tell you why it really is a good thing!

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Considering moving to a new email marketing provider? Read this before you start the change!

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You’ve got your opt-in, and your delivery email written, but what comes next? I’m breaking down my 5-step signature process for writing a welcome sequence!

hi friend, I'm magan ward

email marketing expert and business continuity strategist

An entrepreneur since I charged $0.25 for a single cracker with spreadable cheese from my lunchbox at the Kindergarten lunch table.

I'm an educator (with a strong southern accent) who knows 150% what the struggle is when creating an email list, and the opt-in, and the welcome sequence, and the millions of other details that we handle while doing all the things as we run this digital biz.

Unlike other educators out there, I hold my Masters in Education so you are getting a real, actual teacher behind these templates, resources, and courses. Not only do I know how to teach, but I have experience with what I am teaching you.

I have spent nearly a decade in the insurance industry and fully understand the importance of risk management. It doesn't just stop with purchasing a business owners insurance policy from the insurance agent down the street. We must have Business Continuity Plans in our businesses to make sure we are fully prepared for the unexpected.

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magan's southern sayins

well i'll reckon there's a storm a brewin'

all y'all goin' over yonder?

she's madder than an old wet hen

What in heavens name?

i'm fixin' to...

bless y'all

slower than cold molasses