Today, I’m coming back at you with more information on your opt-ins for your email list. If you’ve heard it once, chances are you’ve heard it a million times. An email list is a must-have for businesses, especially online businesses.
We own our email list, unlike followers on social media that could go away at any time.
And if you’ve been around a minute or two in this online space, then you know about lead magnets and opt-ins.
A top-notch opt-in is a primary method to grow a list of email subscribers that a) want to hear from you and b) want to learn what you have to teach. The ideal opt-in provides subscribers with a quick, solid win that they can implement as soon as they receive it.
If you know what your opt-in will be, the next question is, “Where will I put this opt-in/lead magnet so others can access it?”
If you’re still a little lost on what to create for your opt-in, be sure to check out this blog on different types of opt-ins.
(AND if you need help creating a professionally designed opt-in, you can grab my opt-in templates for Canva here.)
Let’s get back to this blog and figure out where your opt-in is going to live. Chances are, your options are much easier than you think.
Some email service providers allow you to upload your document directly into their platform, which instantly creates a download link. You will want to check and see what types of documents they can/will house. Most will accept PDF versions.
Have a Google Drive account? If your opt-in is a Google Doc, Google Sheet, or a PDF uploaded to Google Drive, you can set permissions so anyone with a link can access the document! They will be allowed to download or make a copy of the product to save into their own Google Drive account.
To activate all-access, start by clicking the blue “Share” button in the top right corner of the document.
Click the settings icon on the top right corner of the pop-up and select how you want people to have access, edit, view, etc…
Now toward the bottom of this pop-up box, click “change” to select who can have access. Select “Anyone with the link.”
This will create a link for you that you can now take and use in your delivery email for your subscribers.
If you have a WordPress blog or site, then you can upload documents into the WordPress Media section. When you do this, the document gets its own unique link. This is a quick, simple way to utilize what you may already have with fewer steps.
Put that link into the delivery email that your subscribers will receive once they opt-in.
Have a Dropbox account? This is another easy way to house your opt-in. You’ll have a universal link that can be shared in your delivery email to your new subscribers.
It is also a very simple process:
No matter which method you use to house your opt-in, just know that you are well on your way to building an email list for your business!
Where to House Your Opt-Ins