email marketing tips Archives -






welcome to

I share all of my best advice on email marketing, business continuity education, general business tips, and encouragement.

Mom of 3, Entrepreneur, Educator with an unhealthy obsession with Chick-Fil-A mac and cheese.

Most of my time is sent dreaming, doing, teaching, praying, retrieving snacks from the pantry, and folding endless baskets of laundry. 

I love helping entrepreneurs save time so they can get back to what they love most about their business.

i'm magan

tennessee born and raised


email marketing



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Practical advice to get you and your biz on your way

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Open rates have been a standard metric of success and failure in the email marketing world. With that metric going away (which honestly, open rates themselves don’t tell us much about how successful our emails are), we’re going to be relying on other data to measure what’s working. But one thing is certain – if your subject lines aren’t causing people to open the email, you definitely won’t be making any major moves with your marketing strategy!

email subject lines
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But what type of opt-in do you want to create? The sky is truly the limit, and to keep things interesting, know that building your email list doesn’t have to only be through a “freebie.”

ideas for opt-ins
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Choosing an email marketing provider can feel overwhelming, but these key questions to ask yourself before you set out on your search can help lessen the headaches and frustration when making the choice for an email marketing provider.

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Unsubscribes. It sounds baaaad, but I’m here to tell you why it really is a good thing!

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Your welcome sequence is non-negotiable and this is why a strategic sequence is what every entrepreneur needs!

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Ready to start writing you email welcome sequence? These are my secrets for getting started!

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Considering moving to a new email marketing provider? Read this before you start the change!

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When it comes to email marketing, there are so many options. Which do you choose? And what do you need to look for in an email marketing provider?

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So you have this thing called an email list, but how often do you need to email your list? Inside I am sharing all the deets!

hi friend, I'm magan ward

email marketing expert and business continuity strategist

An entrepreneur since I charged $0.25 for a single cracker with spreadable cheese from my lunchbox at the Kindergarten lunch table.

I'm an educator (with a strong southern accent) who knows 150% what the struggle is when creating an email list, and the opt-in, and the welcome sequence, and the millions of other details that we handle while doing all the things as we run this digital biz.

Unlike other educators out there, I hold my Masters in Education so you are getting a real, actual teacher behind these templates, resources, and courses. Not only do I know how to teach, but I have experience with what I am teaching you.

I have spent nearly a decade in the insurance industry and fully understand the importance of risk management. It doesn't just stop with purchasing a business owners insurance policy from the insurance agent down the street. We must have Business Continuity Plans in our businesses to make sure we are fully prepared for the unexpected.

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magan's southern sayins

well i'll reckon there's a storm a brewin'

all y'all goin' over yonder?

she's madder than an old wet hen

What in heavens name?

i'm fixin' to...

bless y'all

slower than cold molasses