You’ve got your opt-in. You’ve embedded the form. Your email welcome sequence is ready to fire.
But now it’s time to write your weekly email/newsletter…and you. Are. STUCK.
What do I write? What should it include?
How do I put together a really good email?
We want to make sure our emails are successful and filled with quality content, so let’s break down what the anatomy of a good email actually looks like. Then you can avoid staring at the blinking cursor next time you sit down to write a weekly email/newsletter!
You gotta get your audience to open the dang thing before you spend all that time on the rest of the content. Beginning with a solid subject line is the key to castle.
Use curiosity-inducing or interest-piquing subject lines that make your subscriber want to open the email. You can also go with a basic but classic and effective subject line that tells them exactly what they will find inside.
Once you’ve got your audience to open the email, the next important step is a hook…continue the intrigue and keep them interested!
You want to draw the reader in with a story that makes them laugh, or a belief that you have that is completely opposite than the rest of the industry – something that will draw them in closer and make them say, “I’ve gotta read more.”
Once you have told the story and hooked them in, then you can transition to your ultimate goal for this email. Are you going to have a call-to-action (CTA) for a blog post? Ask them to sign up for something? Maybe you want them to book a call.
Whatever the CTA is, transition or segue from the story telling and hook to your ultimate goal.
Remember, sometimes your email doesn’t ask them to do anything but instead solely provides value.
Examples of resources that can be included in your email are quick tutorial videos, an easy, quick tip, or to present a new viewpoint of a hot-button issue in biz.
Sometimes, value is simply found in the solid content written in the email. We’ve all been on the receiving end of a giggle-causing email, or a quote that was exactly what we needed to read that day for inspiration. Your email may just be someone’s bright spot in their inbox!
If you’ve been around for any amount of time with me, you already know that I preach starting with the end goal in mind. It’s true for many things in business.
So what are you wanting to lead your subscribers toward? Is it your membership? A launch coming up in a few months? To eventually book a call for your VIP Days that will open up next quarter?
Whatever that end goal is, you should always be nurturing your list toward that in some way. You don’t necessarily need to speak about that action in every single email. But teach about or warm your audience up to the idea of the topic!
Be sure to take my free quiz – How strong is your email marketing game? Determine where your current strategy (or lack-there-of) falls and suggestions on how you can grow!
Anatomy of a Good Email