SEO…it really wasn’t that terribly long ago that I first heard that term. It was crazy intimidating a couple of years ago to me, but now that I understand it a little bit more I have been able to implement simple SEO tricks into every single thing that I do. From Pinterest pins, to blog posts, to the images that are on my site.

But how do you get to that point? And what tips and tricks are there for you to start getting better rankings in Google and other search engines? Basically, what things can you start doing now?

I discovered Lauren Kutschke in a Facebook Group – she is a copywriter and, in my opinion, an amazing SEO expert! She owns Salted Pages, of which she will tell you is named because she loves adding flavor to website copy and beyond. So I asked her to stop by and give us all the tips and tricks to get started with SEO!

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Search engine optimization can be intimidating, but I promise that it doesn’t have to be! With these 7 simple SEO tricks, you’ll be 7 steps closer to seeing a boost in your website’s rankings. And guess what, when you increase your website rankings, you’re making it easier for potential clients to find you and book you for your services. 

Search engine optimization results in free, organic leads. That’s what we all want!

Ready to get started? 

1. Add 300 words to every webpage

If you’re struggling to get your website to rank, this could be related to the amount of content on your website. Search engines like websites with a good amount of high quality, original content. 300 words is the industry minimum. Double check that your most important pages (home, about, services, etc.) have at least 300 words.

2. Optimize your website with specific SEO keywords

Not showing on the first page or even second page of search engine results? You might need to optimize your site with SEO keywords. This means selecting one main keyword per page and adding that keyword naturally to the page title, meta description and throughout the content of the page. (Take a look at this example and notice how the keyphrase, “copywriting for coaches” is used throughout the blog.) Use different keyword phrases on each page. 

Helpful SEO tools to discover keywords:  

Google Keyword Planner (create a free account with this video) | Ubersuggest | Moz 

3. Use your main keyword & location consistently!

Let’s say you’re a “San Francisco wedding photographer.” That phrase includes a keyword, “wedding photographer,” and a location, “San Francisco.” Use the keyword tools listed above to find the best location-specific keyword phrase for your business. Then, use that on your home page, footer and on social media! A few ideas include your Instagram bio, Pinterest description, Google My Business description and so forth. You may need to mix it up depending on the platform, but this optimizes your website and social media pages!

4. Start blogging

If you expect your website to rank with only the 6-8 main pages you have, you’re going to struggle to keep your rankings high (or even get them there). Set a goal to blog 1 to 2 times a month and increase it from there! This increases your presence on the worldwide web and creates more opportunities for clients to find you. You can share helpful tips, teach something or highlight a project you worked on. Here’s a post with blog ideas for photographers! 

And, just as you did with your website pages, you can optimize the blog posts for specific keywords. Don’t forget to share your blog on social media and in your email newsletter if you have one.

5. Increase reviews on your Google listing!

Ask previous clients to leave a review on your Google business listing! This helps with SEO and adds social proof. This is also a great way to sell your services — by letting others do the talking.

6. Create backlinks.

Backlinks are links on other websites that lead users back to your website. Ask to guest blog on other websites or join a chamber of commerce or membership that offers an online directory. 

7. Add your location to your website.

One of the beauties of Google is that it shows you results for restaurants and businesses close to your actual house! You want your business to show up for locals too. So add your city (or the city you provide services in) to your website. Be sure that it’s listed on your home page, in one of the first sections of your home page, in your footer, on your about page and on your contact page. You can also add it to page titles (located in the SEO settings or advanced settings of your website platform).

Have questions about these simple SEO tricks? Reach out on Instagram and we can chat!

And if you’re aching for more SEO and copywriting tips, I’ve got just the thing for you! I’m launching an SEO copywriting guide for creatives — it outlines every single thing you need to do to write your website content and optimize it too. You’ll find SEO keyword tutorials and more. Learn more and join the waitlist here.

Oh and by the way, I’m Lauren!
I’m an SEO copywriter and content strategist. My business is called Salted Pages because I love adding flavor to website copy, blog posts, and email funnels. I work with a lot of photographers, web designers, women entrepreneurs, and other amazing creatives. I’m based in Fort Worth, Texas, but my roots are in Connecticut. I’m a dog lover, frequent flyer (perks of being married to a pilot) and I’m probably addicted to Honey Bunches of Oats. I’d love to see you around on Instagram!

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I don’t know about y’all, but I learned SO much from reading through Lauren’s post and have already begun implementing these! The idea of backlinks, alone, is HUGE! I’m so excited to get busy working on my SEO, and hope that you are as well!

For more tips on life, business, and photography, make sure you bookmark Magan Ward and head on over to the blog!

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